Koup Ouma's

Koup Ouma's

Koup Ouma’s brings heritage and heart together with handmade boerseep, body butter, and natural cleaning products.

With the rebrand we simplified their look while adding playful color and character, a fresh take on a familiar favorite.

Koup Ouma’s brings heritage and heart together with handmade boerseep, body butter, and natural cleaning products.

With the rebrand we simplified their look while adding playful color and character, a fresh take on a familiar favorite.

Services:

Branding

Branding

Packaging

Packaging

Soap boxes on an orange background.

The smiling grandma character is a custom hand-drawn illustration that captures Koup Ouma’s warmth and care, while the bright palette adds a cheerful, modern twist.

The old versus new logo.
A box with striped packaging paper.
A composition of brand elements.
The brand color palette with their names.
Two label designs on a pink background.
The name on a blue background.
The flag logo.
A cream jar with a blue label.
A cream jar with a green label.
A cream jar with a pink label.
A cream jar with a orange label.
Three diffrent logo variations.